Tailored Information and the Public Support for Carbon Pricing
Public support for carbon pricing is crucial for effective greenhouse gas mitigation. Tailored and targeted communication is proposed as a remedy, potentially more effective than general information. This study, utilizing novel German survey data, examines whether video-based information tailored to individuals' carbon pricing concerns outperforms generic content. Results confirm targeted information significantly boosts support, primarily due to cost-related content. However, fairness and effectiveness information doesn't surpass generic videos. While not consistently increasing support, targeted information reduces strong opposition, providing valuable insights for policy acceptance.