The Market-Based Dissemination of Modern-Energy Products as a Business Model for Rural Entrepreneurs: Evidence from Kenya
This paper provides evidence on a key factor for the success of market-based approaches to disseminate modern-energy products in rural areas of developing countries: the employment and income perspectives of entrepreneurs in the related value chains. We assess the impact of a large-scale energy-access intervention in Kenya that supports individuals in starting a business in improved cookstoves or small solar products. To identify the causal effect of the intervention, the analysis is based on a staggered implementation evaluation design that takes advantage of sequential roll-out of the programme. The results demonstrate how active entrepreneurs use the new business opportunity to intensify and diversify their income-generating activities, often by shifting away from subsistence farming as a main source of income. This goes along with sizeable improvements in individual and household incomes as well as perceived economic well-being. Impacts significantly differ between the two technologies and across sub-groups, most notably gender. The findings support that market-based approaches can successfully establish sustainable local businesses to foster modern energy access in rural areas.