Wachstumsmarkt Pflege
As a result of the ageing of our society, the number of people in need of care continues to rise. At the same time, the potential of family care will decline, so that professional care options will become more prevalent. Hence, the care market will remain a growth market. The challenge for care providers lies in finding the necessary human and financial resources to expand their range of care services. Companies will need to position themselves as attractive to workers and investors. To ensure that care remains affordable, policy should ensure planning security and encourage entrepreneurial action. At the same time, measures that delay and prevent the need for care can reduce the increase in the demand for care and improve the quality of life of the elderly.
Heger, D. (2021), Wachstumsmarkt Pflege. In Klaus Jacobs, Adelheid Kuhlmey, Stefan Greß, Jürgen Klauber and Antje Schwinger (Hrsg.), Pflege-Report 2021. Sicherstellung der Pflege: Bedarfslagen und Angebotsstrukturen. Heidelberg: Springer, 145-156.